Mamma Milano Book

Each book comes bound in one of three La DoubleJ fabrics, selected at random.

After moving from Manhattan to Milan 20 years ago, with no job, no friends, and no patience for the Italian way of life, J.J. Martin realized she had no option but to surrender to the vibrant but slow-paced lifestyle. In so doing, she discovered more joy (and success) than she could ever have imagined.

In this uplifting volume, Martin invites us to jump on board and join her on her journey—an outsider’s evolution through life, love, loss, creativity, and magic—to today’s beloved “Milano.” Dive into the delights of Italian fashion, food, and good living; meet some of Italy’s leading female tastemakers (the “La DoubleJ Babes”); tap into Martin’s spiritual secrets for unleashing inner creativity and wisdom; and more—all with a dash of LaDoubleJ vintage chic and oodles of Italian style. This feel-good book is a celebration and a creation story—both of a brand and of becoming your own woman, the Italian way.

J.J. Martin is a Los Angeles–born editor turned entrepreneur and founder of the hugely successful Milanese lifestyle brand La DoubleJ—now a global phenomenon. Having spent years scoping out the very best of Italian fashion and design as a contributing editor for publications including Harper’s Bazaar and Wallpaper*, Martin launched La DoubleJ in 2015 as a shoppable magazine selling vintage clothing and jewelry. The brand soon expanded into a full lifestyle label offering new fashion made with archival prints, cool home design, and rare vintage—all distilled through a lens of pure joy and eye-popping print—and championing Italian talent. With collections sold in more than 200 stores worldwide, La DoubleJ’s first flagship store opened in Milan’s high-end fashion district in 2021, complete with a dedicated floor offering a spiritual haven for shoppers and venue for female empowerment workshops.