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Photo Credit: Elizabeth Newman

Make Easter More Egg-citing With This Italian Tradition

13 February 2024
by Giadzy
Photo Credit: Elizabeth Newman
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These giant chocolate Easter eggs are Giada's favorite way to celebrate spring.

Easter celebrations all over the world use many of the same images to symbolize life, fertility and rebirth; think bunnies, lambs, and of course eggs. In Italy, however, the humble Easter egg gets an especially glorious upgrade - by super-sizing it. 

The practice of gifting oversized chocolate eggs at Easter took off after World War II, when war-weary Italian citizens were looking for ways to once again find joy in everyday life. Chocolate, which had become a popular treat in the 19th century, was the perfect answer. An inexpensive indulgence, chocolate eggs were accessible to anyone with a few lire to spare, securing their place in the hearts of Italians across economic backgrounds. 

Smashed Giant Easter Egg

Extravagantly wrapped in colorful foil, the enormous eggs make a festive addition to any Easter celebration. Some are decorated with colored chocolate or royal icing, some come flavored with hazelnut, and many feature a little trinket or toy inside the hollow cavity, from keychains and costume jewelry to stuffed animals. (To make sure you get a treat, look for the word sorprese - surprises - on the Italian label!) 

In Italy, local pasticcerias make their own eggs, in sizes from teeny tiny all the way up to enormous, 80-pound behemoths. They'll also let you bring in your own gifts to place inside, and a popular trend these days is to stash an engagement ring box inside the chocolate - talk about an unexpected proposal!

Giada with Giadzy Easter EggsThe tradition was always a favorite of Giada's when she was a kid, and these days, it's Jade's turn to unwrap the colorful foil and give the eggs a mighty crack. If you don't have an Italian shop in your town, don't despair! We have our very own line of Giadzy chocolate Easter eggs! 

Our chocolate eggs are made by a seventh-generation chocolatier based in northern Italy, a half-hour east of Turin, using the finest cacao sourced from around the world, plump nocciola piemontese, and other traditionally Italian ingredients. All of our Easter eggs are packaged in an exclusively designed wrapping that will serve as the perfect holiday centerpiece to transport you to a whimsical springtime in Italy. The large eggs also come with an enclosed wooden mallet so you can join in on this beloved tradition!


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