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Five Natural Mascaras to Try Today

Beauty guru, Nicole Collins, divulges her favorite (and effective!) natural mascaras on the market.

I wholeheartedly agree with the cliche but ever-so-accurate sentiment that beauty is in the eye of the beholder.  However, there is one thing I think we can all agree upon. Big bold lashes are beautiful! There is something captivating about long, thick lashes.  And lucky for those of us who weren't blessed with them, we've got a few tricks to falsify the effect!
Let's educate ourselves on lashes quickly.  Eyelashes are in a constant natural growth cycle so you're always growing (and losing) lashes. The growth phase lasts 30 to 45 days, and only about 40% of your upper lashes are in growth mode at any one time.  Each lash grows to a predetermined-by-nature length and then stops growing. During the transition and resting phases, after growth, your lashes rest for about 120 days before falling out. Remember that fewer than half your lashes are in any given phase at once, so it's totally normal to lose lashes regularly but always seem to have a whole lash line.  To boost healthy lash growth, use almond oil to remove eye makeup or to soothe the eyes after cleansing. Remember that lashes grow out of the skin, so taking care of the sensitive skin around your eyes and lashes is important to lash health.
Ok, now that we know about growing healthy lashes, let's talk about enhancing them a touch.  Always, always, always curl them before adding mascara. And be sure to take care of your mascara to get the best performance from it.  First, never pump the wand into the tube. Always insert the wand into the tube and twist the tube around to coat the wand (or twist the wand around inside the tube).  This ensures that you get product onto the wand and that you don't pump air into the tube and dry out the mascara. Second, use a new mascara four or five times before deciding whether you love it or wanna try a new one.  It takes about that many uses before you get the best performance from a newly opened mascara. Lastly, throw your mascara out and open a new one every month. The expiration date might be two years away, and many people say you can use a mascara for 6 months, but in order to get the best from your product, you wanna keep it really fresh!  Mascara is pretty affordable, and drug store brands make fantastic mascaras, so get a new one monthly.

So which mascara to use?  Here is the thing about makeup.  Some products are unequivocally great, and mostly all women will agree.  A gorgeous lipstick with fantastic color payoff that lasts all day and doesn't dry your lips out.  That's a winner, and nine in ten women will agree. Hello NARS Satin Lip Pencils! Mascara, on the other hand, is tricky.  There are just about no mascaras on earth that nine in ten women can agree upon, not even Diorshow. Some flake on certain women but not others.  Some women love plastic molded wands while others hate them. Again, mascara is pretty affordable so try, try, try until you find one or two you really love.  Herewith are a few of our favs to get you started!
Disclaimer before we dive in. This list includes cruelty-free, natural mascaras only.  What is natural mascara, exactly? Good question. Natural mascaras are made with natural ingredients meaning that some (and sometimes all) of the ingredients in the formula are naturally derived like bees wax or vitamin E.  They are also, often times, made without certain ingredients depending on the ethos of the brand and how natural they want to be.  Natural beauty retailers, Credo Beauty and The Detox Market, for example, have strict rules against certain ingredients being used in products they sell.  Check out their sites for those lists if you're hyper interested, but rest assured that none of the mascaras listed here are harmful to you in any way at all despite some being more natural than others.

Best Drugstore:

Burt's Bees 100% Natural Nourishing Mascara
I really love an affordable mascara because there are so many good ones on the market.  I save my beauty budget for more expensive skincare items and opt for drugstore mascara most of the time.  Burt's Bees 100% Natural Nourishing Mascara is one of my favs and gets rave reviews!  It's made with jojoba oil and naturally moisturizing glycerin.  It's made without parabens, phthalates, SLS, petrolatum or synthetic fragrances.

Best Primer + Mascara:

Honest Beauty Extreme Length Lash Primer and Mascara
I also love the Honest Beauty Extreme Length Lash Primer and Mascara because it's a two-in-one product that really lengthens lashes.  Apply primer first, wait about 30 seconds and then mascara on top.  It's made with beeswax, jojoba oil and Vitamin E.  It's made without parabens, paraffins, silicones, mineral oil, and synthetic fragrances.

Best Vegan Pick:

Pacifica Dream Big Lash Extending 7-in1 Mascara
Another great drugstore mascara from one of my all time favorite natural, vegan beauty brands is Pacifica Dream Big Lash Extending 7-in1 Mascara.  It's made with coconut oil, Vitamin B and kelp extract amongst other good for you vegan ingredients.  It's made without parabens, phthalates, sulfates, butylparaben, formaldehyde or aluminum.

Best Lengthening + Volumizing:

Lily Lolo Mascara
A slightly more pricey but oh-so-worth-it, award-winning lash enhancer is the Lily Lolo Mascara.  It's got rave reviews all over the web and really does the trick. It's vegan and is made with  pure inert minerals, rosehip and argan oil, and sunflower seed wax amongst other natural ingredients. It's made without GMOs, nano particles, talc, parabans, gluten, bismuth oxychloride, dyes, fragrance, petroleum based chemicals.

Best Overall Drama:

W3LL People Expressionist Pro Mascara
Last but most definitely not least comes from another award winning, amazing natural brand.  The W3LL People Expressionist Pro Mascarais a must-try for its color and payoff and boosting abilities.  It's made with beeswax, carnauba wax, almond oil and sunflower seed oil.  It's made without parabens, petrochemicals, petrolatum, gluten, GMOs, phthalates, sulfates/SLS, oxybenzone, avobenzone, artificial fragrance, phenoxyethanol, butylated hydroxyanisole/BHA, butylated hydroxytoluen/BHT, dimethicone, silicone, triclosan, PEG, dioxane, propylene glycol, lead/lead compounds, coal tar dyes, PEG compounds, mineral oil, talc, nanoparticles, formaldehyde, and DEA.

Be sure to tell us what you think of these or share your favorites that aren't on our list!!


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